Workforce diversita studentů generace Y ekonomického zaměření Workforce Diversity of Generation Y Students of Economics-oriented Fields of Studies


  • Markéta Kruntorádová


age management, Generation Y, diversity, diversity management, workforce diversity, versatility


Purpose of the article: The current demographic trend brings changes such as declining birthrate, ageing of the population or the entry of a new generation of people in the labour market. This development naturally has an impact on the business environment. The above factors are also enhanced by the effects of the 2008 economic crisis. This situation requires organizations to adapt to these changes in order to be able to effectively supplement staffing needs e.g. from unused labour reserves. One of these unused reserves is the group of graduates without experience. Methods: This paper was prepared based on an analysis of secondary and primary data. Primary data was obtained through a questionnaire survey (n=420 students) using a modified version of “The Culture Compass” method designed by Pauly Chu, an American expert on diversity issues. Scientific aim: The aim of the paper is to identify the profile of individual cultural orientations of the Czech Generation Y and their comparison with results obtained abroad. Findings: On the basis of research, the prevailing profile of individual cultural orientations of a sample of respondents and two less significant ones were identified. Moreover, events were identified which the respondents believe have influenced the development of their personalities. A comparison with results obtained abroad was carried out. In terms of organization and personnel management, workforce diversity of employees in terms of a demographic indicator (age) was identified. Conclusions: This research confirms the opinion that Generation Y is the first globalized generation in the society. The results reveal that the Czech Generation Y shows similar attitudes and views as their peers in the West. A slight difference was probably caused by partially different conditions in which they grew up. At the same time, the indicated type of events that influenced the development of their personalities was the same.