IN ORGANIZATION FOCUSED TO QUALITY ALL BEGINS AND ENDS WITH A CUSTOMER
Keywords:Customer, Organization, Discontent, Complaint
AbstractThe paper deals with the importance and the role of a customer in the relation to business subject. It points to the communication problems with unsatisfied customer and the solution of potential disagreement with him. The contribution of the paper is to emphasize the meaning of monitoring of unsatisfied customers, but also giving the suggestions connected with system approach to organization and management of complaints in organization.