Brand value measurement approaches
Keywords:brand, trademark, brand management, brand value
AbstractVery important priority of marketing implementation in praxis is to manage product brand or brand of the organization in the way of continual improvement. There are many ways how to measure a brand value. Some measurements approaches are at the organisation level, some at the product level, and others approaches are at the consumer level. For the future success of the organization it is necessary to build and manage brand value appropriately to the market situation.